Southampton Business School

The program consists of 60 Credits (ECTS) - equal to 1680 hours of research - provided over two semesters, divided in 2 blocks each. Marketing analytics, in contrast, considers all advertising and marketing efforts throughout all channels over a span of time - which is essential for sound choice making and effective, efficient program execution. And opposite to what most people think, measuring your marketing campaigns - despite the fact that you are not getting a number of visitors is essentia...
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