It’s time to get some jewelry and Shopping Channel is the perfect retailer for that! I obtained an opportunity to talk to Paolo Pineda, head of ABS-CBN Business Development, and he mentioned that Shopping will carry more gadgets to the Philippines, all objects are directly imported from Korea, all because of CJ Shopping in bringing the gadgets right here, for native distribution, ABS CBN’s Shopping might be doing all the logistics and delivery to tele-buyers.
ABS CBN did some test broadcast few months in the past in Channel 11 in Sky Cable and Destiny Cable, and midnight broadcast in ABS CBN and Studio 23, with the check broadcast occurring, they noticed numerous consumers already calling to inquire and buy the merchandise displayed on TV. The free tv broadcast still works even in this age of social media, people without internet at house can nonetheless enjoy the convenience of shopping for gadgets by just sitting of their sofa.
Plus, at the moment’s shopper is not against a splurge — the U.S. status magnificence industry reached $16 billion in 2015, a seven percent improve over 2014 gross sales, in response to The NPD Group The biggest gainer: make-up at thirteen % — a bounce attributed largely to the generation’s love for the Instagram-pushed traits of contouring, strobing, baking, and color-correcting with dollars going to concealer, primers, and contour, highlighting, and sculpting kits in addition to eyebrow merchandise.
Sephora even took issues a step further with the debut of its TIP (an acronym for Teach, Inspire, Play) concept retailer in San Francisco final yr, that includes schooling facilities geared up with iPads loaded with data, USB ports, and WiFi, as well as makeover and skincare stations where customers can get a customized prescription for the beauty look of their selection.
What makes this iteration completely different than the usual programming is that it’s going to concentrate on social media, which could possibly be a calculated move to enchantment to millennials One source famous Beauty iQ content material will be created for Facebook Live, YouTube and Instagram, and brands will host Beauty iQ content material on their very own social channels.